3 Ways to Increase Your Yoga Studio’s Monthly Membership
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Increasing yoga studio membership is hard work. If you’re reading this article, I’m sure you agree. The thing about yoga membership is that it tends to be a bit of a more long-term commitment than that of a 24-hour gym kind of establishment. Beyond looking for a good workout, your yoga students are also looking for safe-haven, a place to unwind after a long day of work, a place to meet friends, etc. That said, increasing your yoga studio membership doesn’t have to be impossible. Here are three simple tips that can will help you get more people in the door. If you’re looking for another tool, check out FitnessTexter. Remember, running a yoga business is still running a business. Check out “The Art and Business of Teaching Yoga” if you need more business inspiration.
Focus Marketing on New Male Students
If you haven’t heard about it Broga is a new, male-only, yoga business. They’ve been getting a lot of publicity lately for their unique business model. Let’s face it, more and more guys want to start doing yoga. However, an equally large number of guys are also too scared to drop into a yoga class where they’ll be surrounded by contortionist woman. That said, start advertising toward the male crowd, and if you see a need, start having men only classes. Men are much more comfortable getting sweaty and gross around other men than women.
Introduce a Bi-Weekly Bring-a-Friend Class
If you’ve got a studio known for having good trainers and a fun staff, it’s almost a guarantee that your students are talking about your studio with their friends. Maybe they’ve having cocktails one night and a student brings up a new pose that she learned in class. Perhaps some of her friends would like to give yoga a shot, but they don’t know where to start. Introduce a bi-weekly bring-a-friend class, they’re a popular idea, and now your current members can invite a friend to class with them. This is a great way to get interested people into your business; nice warm leads. Show them a good time during the bring a friend event and there’s a very good chance that they might sign up for your business. If you have good member retention rates, these free bring-a-friend classes are going to start paying some major dividends.
Hold Outdoor Yoga Events in City Parks
Last but not least, now that summer is just around the corner, start think about having outdoor yoga classes are some parks in your city. Make sure you get the necessary paperwork so that you don’t get shut down. Once you have the permits and all that fun stuff, tell your current students about your weekly outdoor course. If you can get a nice group of 10-20 students at your outdoor classes, you’ll get a nice bit of eye traffic and you’ll be able to hang out some business cards to interested passersby.