4 Marketing Tips to Get More Indoor Cycling Clients
Winter is fast approaching and all you indoor cycling studios know what that means…the winter business boost! Post-Thanksgiving and Christmas bodies will soon making an appearance, car tires will be spinning in the snow, and everyone will be wanting to shed some pounds during these cold dark winter months. There’s no better time than now to start your yearly marketing push. Get those clients in the door before all your NYE resolution people come flowing through the doors. If you own a indoor cycling studio, here are four simple ideas to get more clients.
Create Partnerships with Other Local Fitness Businesses
There’s a good chance that you have a lot of fitness businesses in your city. These might be kickboxing studios, CrossFit boxes, yoga studios, who knows! Since indoor cycling is a rather niche workout, you don’t need to worry about stepping on anyone’s toes in your area. The best thing you can do is offer discounted rates for the members of other fitness businesses. The yoga guys and gals might be interested in giving cardio cycling a try, and you can be sure that your cycling members would love to attend a weekly yoga class to keep themselves nice and limber. Reach out to your local business owners and see if you can come to some type of agreement. It’ll pay off in the long-run.
Offer Corporate Training Classes (and bring the bikes)
This one might take a bit more work, but the results will definitely show up in your bank account. Make connections with local businesses in your area that are implementing a wellness program. This is becoming more and more popular with young businesses, and if you can get to them while they’re developing your program, you can get in on the ground floor. The good thing about corporate classes is that you don’t need to worry about discounting anything. Businesses have deeper pockets than their employees and are normally willing to pay full price for your services. If you can, and you should try to make this happen, bring your indoor cycling bikes to their facility. Transporting 5-10 bikes might be a bit of a hassle, but if you’re talking about a $2000-$5000 monthly contract with a local business, it could be very worthwhile.
Create a Refer-a-Friend Program and Make it Worthwhile
This is by far the easiest marketing tip to get more cycling members…start a refer a friend program. There are plenty of good resources out there on how to start a refer a friend program. However you decide to start it, make sure that you make it worthwhile. There’s nothing worse than having a RAF program that doesn’t make it a good deal for their members. If someone is willing to bring their friends to your studio and get them to join, you should make sure that they are paid appropriately in either free classes or class credit on their monthly bill.
Build Your Social Media Following to Attract Business
Last but not least, social media advertising is a great way to get new members. If you’re a new business, put some time into building a healthy Facebook following. Please, for the love of Pete, DON’T BUY FOLLOWERS! Because you know what happens, you start running Facebook marketing campaigns and guess who sees your advertisements? Fake people in far away countries…just the people who want joining your fitness business! Build an organic Facebook following and then start using something like FitnessTexter or Facebook ads to get more leads. Get on it!