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4 Ways to Get More Kickboxing Cardio Students

Last Updated on Mar 15, 2018

Kickboxing cardio class has been growing in popularity for over the past few years. There are some big names franchises out there like CKO and 9Round that are doing a great job of spreading the word about the health benefits of kickboxing. If you’re the owner of a studio, there’s a good chance you’re always looking for some extra ways to get people in the door. We were at FitnessTexter have been helping kickboxing studios increase their leads since 2011, so we have a little bit of experience in this area. Check out our tips below! Encourage Members to Bring a Friend with Them No one likes working out alone. Well, that’s not entirely true. Many people, myself included, like a good solo workout session. However, there is something to be said about having a friend at the gym with you. You can go over and talk for a bit when you get bored and need a little break. Either way, if you’re looking to increase your kickboxing studio’s membership, give all of your current members a handful of Bring-a-Friend-Free passes. They can use these when they want to have a friend come along for a workout. If the friend is impressed with your studio, there’s a good chance that they’ll want to sign up for classes as well. Do Membership Surveys to Find Best Class Times Have you ever done any market research on the best time to hold classes? How many members are you missing out on because you’re not offering classes at the correct times? These are things that you will find out if you start doing some market research using an online survey tool. You’ll be able to see that most of your members would like to have early morning classes, but you’re not offering any. If your current members are requesting these hours, there’s surely a lot of people that are not joining your gym for the very same reasons. Do some market research and you’ll surely find more times for better classes. You can also survey your members about which types of cardio classes they enjoy the most. Focus on these classes and less on the other ones. Hire Trainers that Make People...

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Gym Member Retention: 5 Ways to Keep Your Members Coming Back

Last Updated on Mar 15, 2018

This is a guest post from our friends at ZenPlanner. You work hard to get new members through the door. You spend money on marketing and sales training, engage with the community and reward current members when they refer friends. The problem is, even if you are following marketing best practices for your gym, all is lost if you can’t retain your membership base. In fact, it costs at least 5 times more to win a new member than to keep an existing one. As a small business owner, every penny counts — so if you’ve found your rhythm and are steadily growing your membership base, it’s time to explore 5 key ways to delight those members to keep your gym thriving long-term. Create a culture of community Your members may join your gym because of the equipment, location or class variety, but the key to keeping them around is building a strong community with other members. Make sure to capitalize on this the moment they sign up for a membership. Introduce them to staff and veteran members who are well connected at the gym to help them start making connections. It’s also important to create an atmosphere within your gym that encourages members to hang out before and after their workout or class. Adding some couches or chairs near the entrance is an easy way to create a comfortable and welcoming atmosphere where members can gather and connect. Empower your team Maintaining a strong and empowered team is essential to retaining your membership base. If your staff loves their job and fits the culture of your gym, they will make a positive impact on your members without having to try. Make sure you utilize the strengths of your team and empower them to own their role. Encourage them to seek out new members and get to know the regulars by name. Remember that your team is the face of your gym, and keeping their spirits and energy high will make a big impact on your member retention. Make gym and class hours convenient It may sound obvious, but your gym and class hours can make or break your membership retention. Even if your members are well connected, love...

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3 Ways to Get Groupon & Living Social Users to Become Members

Last Updated on Mar 15, 2018

Daily deal sites like Groupon and Living Social are great at getting people into your facility. They have a gigantic reach that gets your business in front of thousands of people in your geographic area. However, they’re not always the best at getting people to stay at your facility. This isn’t their fault, it just so happens to be the type of people that are attracted to Groupons. Understand the type of potential gym member that comes in with a daily deal is the first step. They’re going to be a little more fickle on price, but they’re also ready to pay money to get in shape. It’s a slippery slope getting daily dealers to become paying gym members, but it’s not impossible. First step, get people in the door, second step, close the hell out of those leads! However, have no fear, there are some good ways to get your Grouponers to sign long-term contracts, and here’s how. Offer a Promotional Membership for Grouponers One of the most common problems with daily deal gym members is that they get sticker shock when they realize the real price of your gym. Most daily deals require you give a healthy discount in order to use their service. If Jane is only paying $45 for per Groupon month, and then is expected to pay $150 for every month after that, you’re going to have a hard time keeping Jane around. Introduce a special membership price for your daily deal members that will slowly help that acclimate to the normal price of your gym. Ease the membership price every month until they’re at the normal price. This will give them a good way to find out if they’re going to enjoy your gym long-term before paying the full price. Get to Know Daily Deal Members by Name, Fast It may sounds simple, but one of the easiest ways to get people to stick around at your gym and increase membership retention is to get to know your gym members by name. It’s a lot harder to say “No” to a gym manager who greets you by name every day than to say, “No, I’m not going to come back after my Groupon...

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3 Tips to Get More Retired Women into Your Fitness Business

Last Updated on Mar 15, 2018

There’s no doubt about it, the baby boomer economy is doing just that, booming! If you’re in any type of business right now, and you’re not catering to the thousands of baby boomers that retire every single day, you’re making a huge business mistake. Focusing in on the fitness industry, the female boomer population is sorely underrated. Most gyms make their biggest mistake by spending most of their time trying to attract your 20-30 year old men, when they are the worst gym members. They jump from gym to gym and don’t always have adequate discretionary income. Female baby boomers, on the other hand, have money to spend and time on their hands; they’re truly the perfect supplement to your gym’s already bustling membership base. If you’re not focusing on increasing gym membership via the AARP highway, you need to sit down and read the next three tips to get started in the right direction. Introduce Low-Stress Exercise Classes Don’t get me wrong, I love some ass-kicking cardio classes, but I don’t like heart attacks. When I finish a cardio class, I like having to mop up the floor from all the sweat. However, I’m a 30-year old guy, not a 70 year old female retiree. Start slow. Purchase some senior-focused workout DVDs to get an idea of where to start designing your classes. Too hard and you’ll scare away members. That said, make it a point to have some very low impact classes at your facility. Think of those old 1980s wataerobics classes, but translate that into a gym class of the 2010s. Even Zumba might be a bit too much for your older female gym members. If you’re looking to get more retired women into your gym, do you research and find out what’s popular in that age demographic. You need to keep your members happy and they’ll stick around for the long haul. Have Female Personal Trainers on Staff This is true for almost every gym, but especially gyms that are trying to increase their adult female membership numbers. Many people, guys included, can be intimidated when they have to work with a “jacked” personal trainer. Many people are so nervous or embarassed that they don’t...

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3 Ways to Attract More Couples to Join Your Fitness Facility

Last Updated on Mar 15, 2018

If you’re looking for a way to increase your gym’s revenue, you might want to look into couple’s memberships. They’re popular for golfing and many other sports, but they haven’t seem to catch on yet in the fitness world. Couples are truly the “kill two birds with one stone” kind of membership niche. You only have to sell the membership to one person, but you’re going to be making the revenue of two. First and more foremost, make it a point to offer couples memberships to anyone who comes in the door. Train your sales staff to start asking, “Do you have a significant other that might want to join?” Beyond those basics, here are three simple ways to attract more couples to your gym or workout facility. Offer Couples Membership Discounts As humans, it’s been shown that we’re hardwired to seek discounts. Getting more couples into your gym isn’t that difficult. Keeping them around might be a little difficult. If one half of the partnership starts faltering, they might pressure the other half into canceling the membership to save money. Here is where the discounted membership comes in. You need to make sure that the cost of both of them is not the same as each one paying separately. If Jack doesn’t like going to the gym anymore and Jill is all about it, you need to give Jill some bargaining power when she goes up against Jack. If your membership is $50/month and a couples membership is $75, then it’s a pretty easy argument for Jill to say that it makes sense to keep the couples membership because if they give it up, she’ll be paying $50 and Jack will have to restart at $50 if he ever gets active again. People like discounts, what can you say! Make Sure to Have Various Classes Available Let’s face it. Not all guys like lifting free weights and not all girls like doing fitness classes. That said, you want to offer a variety of classes that can keep both parts of the couple excited. I, for one, have always been a fan of cardio yoga classes. I’m a 30 year old guy, but there’s nothing I dislike more than...

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3 Ways to Increase Pre-Opening Sales at Your Gym

Last Updated on Mar 15, 2018

Having a successful presale event for your fitness business can be the difference between having a great opening year or shutting down for business before the first year even ends. As a new business, you need to accept the fact that you’re going to be be hemorrhaging money for at least the first six months. You’ve got a lot of money going out in the form of rent, insurance and salaries, and you don’t have a whole lot of money coming in. How can you improve this equation? Increase the amount of money coming in by having a successful presale. If you didn’t think that you’d need a presale, you’re in for a start surprise. Not all businesses are booming from day one. It’s best to have your coffers partially full before you even open for business. Below you’ll find three simple tactics that will help you sell more presale gym memberships and help increase your sales and revenue during the first few months. Start Gym PreSale Months Before Opening Lots of fitness business owners don’t start their presale events until they’re a couple weeks from opening. This is a horrible decision. Give yourself time! You’ve already got enough on your plate preparing for your grand opening event and first few weeks, the last thing you need as a business owner is to be hustling and selling presale memberships. Set up a small office near your “coming soon” gym and start selling memberships months before opening. Set up a FitnessTexter code in your windows to start generating leads. Have a MailChimp email newsletter area on your website so that people can sign up for your presale newsletter. The more people you get signed up beforehand, the smoother your first few months will go. Be Willing to Give PreSale Membership Discounts I’m not always a big fan of discounting memberships, but since it’s presale, the people who sign up are kind of doing you a favor. They don’t know your business and they’re already entrusting you with their hard-earned money before they even get to step foot inside your gym. That said, as a sign of appreciation, giving them a 3- or 6-month discounted membership can be seen as a...

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