3 Providers of EFT Payment Processing Software for Fitness Business & Gyms
If you’re a gym owner, you know that one of the most frustrating parts of running the business is hunting down members for late payments. There’s nothing worse that spending a large part of your day calling people (and getting their voicemails) asking for their new credit card information because their current card is getting declined. What’s the solution you ask? Simple. Bank account transfers, also knows as electronic funds transfers (EFT) using the Automated Clearing House (ACH) network. Choosing a provider can be tricky work, and it’s usually based on your location. Here’s a book that can point you in the right direction.
Even though you might not be familiar with the terms EFT and ACH, I’m sure you’re familiar with how it works. Did an employer before you started your gym ever pay you using direct deposit? There you go, that’s ACH. Instead of drawing money from your account, they put money into your account. Do you have your monthly house payment automatically deducted from your bank account? If so, you’re using EFT payments over the ACH network and you probably didn’t even know it.
Processing ACH payments is rather simple. Instead of drawing money from your member’s credit card, you are directly drawing money from their bank account. People change credit cards, a lot! People do not, however, changes banks that often. That said, there’s a much better chance that your monthly payment draft will be successful when you’re pulling money from their bank account instead of their credit card or debit card.
First and foremost, I have to be clear that I used to work for PaySimple back in 2012. It was my first real job after college. I didn’t work in their payments department. I actually wrote blog posts for them and did SEO. Either way, I’m not getting any money for recommending them. I honestly think they have a really good system in place to process EFT payments. You log into their dashboard and enter your customer’s name and bank account information. You can process a one-time payment or you can select a date and process payments on a recurring basis. Their credit card processing isn’t as smooth as their EFT, but I’m sure it has gotten better since I worked there.
Ahhh Stripe. What a great company. This is the company that I use here at FitnessTexter to process monthly credit card payments. For simplicity sake, I never set up ACH payments with Stripe, but it’s possible. The thing you need to know about Stripe is that using them is a smooth experience. They’re the crown jewel of Silicon Valley and they have payment processing down to an art form. Have your website developer set you up with a Stripe account and start enjoying the ease of processing recurring and one-time ACH EFT payments.
I’ll be totally honest, I’m not familiar with BluePay, but they seem to be a big player in the ACH payment processing field. They’ve been around for a long time and have a vast wealth of knowledge when it comes to the ACH industry. They also work with a bunch of banks to make it easier to get your ACH payments processed. I would suggest you do your own research on them, but know that they’re a respected industry leader in ACH.