4 Easy Ways to Increase Membership at your Kickboxing Gym
Kickboxing fitness programs have continued to grow in popularity during the past year. Established industry leaders like 9Round and CKO Kickboxing are opening locations throughout the USA. Newcomers like ImpactStrong are building their brand as well. If you’re a business owner of a kickboxing business, you know that more and more competitors are joining the field. That said, it’s time to boost your membership and get more people into your classes. Below you’ll find four simple ways you can start generating more kickboxing students at your gym.
If you’re looking for another lead-ged possibility, we here at FitnessTexter have worked with a handful of 9Round and CKO locations, nearly all of them seeing healthy boosts in lead generation.
Set up a Localized AdWords Campaign
I’m always surprised when I talk with fitness business owners that haven’t started using AdWords yet. If you’re a business owner in 2017, you need to face the facts, if you’re not using Google AdWords, you’re a few steps behind your competition. Many of the owners I have spoken with tend to admit that they have a bit of fear when it comes to setting up their first AdWords campaign. I can’t blame them, it’s not the easiest thing. However, once you’re up and running, you will start to see a noticeable boost in people walking in your door. If you don’t want to spend a ton of money, set up a super localized AdWords campaign. Focus on just your city (you can do this!). This way, you’ll know that every person that is clicking on your ads is located in, or very near, your city. Also, make sure you have some type of landing page set up. If you’re just funneling them into your homepage, you’ll never know which new members are coming from AdWords and which are coming from your other marketing channels.
Hold a Free Outdoor Class Once a Week to Generate Interest
This is one of the main suggestions we give to our bootcamp and CrossFit clients. There’s no better way to generate interest in your business than by holding an outdoor class in one of your city’s parks. You’ll instantly have people meandering closer to get a look at what you’re doing. Make sure you have some business cards on hand so that you can give them out to people who might be interested in giving your business a try. You’ll have to figure out a way to transport your workout equipment to the park, but once you’ve got the logistics of that down, you’re sure to get a lot of people interested in your business. There’s a good chance that most of the onlookers will have never seen fitness kickboxing before, so you get to be their ambassador to this fitness craze.
Create Partnerships with Local Yoga Studios
If you’re in a decent-sized city, there’s a good chance that there’s a yoga studio in your town. Head on over to the studio and have a sit down with the owner about setting up some type of partnership with them. Their members will get discounted kickboxing and your members will get discounted yoga. You’ll be able to provide your members with a nice additional benefit as part of their kickboxing membership, and the yogis will get to break a sweat once in a while and punch the bag a bit. Make sure you invest in high quality boxing equipment as well. No one wants to work out with old rundown stuff. Invest in quality and it will pay off.
Offer More Time Slots to Accommodate Lunch Break Workouts
One of the beautiful things about fitness kickboxing is that it doesn’t need to take hours to complete. 9Round is famous for their short and intense workouts. That said, if you’re trying to get more kickboxing students, think about adding a couple classes during the business lunch hour of your city. You’ll be able to snag those busy people who don’t have time after work, but still wants to get some exercise in. Perhaps you can even run a little promotion offering discounted classes during your lunch hours, so as to increase the participation in those initial classes. Either way, focusing on the corporate workout crowd is a great way to generate some more revenue and boost your membership.