4 Simple Ways to Get More Mixed Martial Arts Students
When you think about successful MMA gyms, do any specific ones come to mind? For me, it’s Urijah Faber’s gym. The guy successfully pivoted from an MMA career to being a very successful business owner. Are your or your team looking to get some more members for your mixed martial arts studio? If so, you’ve come to the right spot. Over the past 10 years, mixed martial arts studios have become a mainstay in the fitness world. A recently article in the Orlando Sentinel discussed how MMA gyms are becoming more and more popular, and as a result, getting new members can be a bit difficult. Below are some tips for you to follow to boost the membership of your MMA gym.
Incorporate a Physical/Cardio Aspect into Class
Adding a cardio bootcamp aspect to your MMA gym can be a great money maker. This is a simple idea that can really pay long-term membership dividends. We’re sure you’ve already got a good number of students who come to your studio for MMA training. However, there’s probably also a contingent of people who would START coming to your business if there was a purely cardio option at your studio. Sit down with your trainers and put together a 30-45 MMA cardio routine that you can start marketing as a “MMA Bootcamp” or “MMA Kick Ass Cardio” or something along those lines. Incorporate equal parts kicking, punching, jumping jacks, push ups, light free weights, and maybe some running. Work with a good graphic designer and have them design some eye-catching marketing materials. Add some sweaty attractive bodies to your marketing materials and you’ll get some good eye traffic. You’ll be amazed at the turnout you can get for a good cardio class.
Sponsor an MMA Event at Your Studio
This is definitely going to be the most difficult, but most beneficial, marketing idea you can implement at your MMA studio. We’re not talking about setting up an indoor UFC competition at your business, but a smaller scale, local MMA event would be a great way to generate interest in your business. Set up 3 to 5 fights at your business and start promoting them around your city. A few things you’ll need to take into consideration. First, talk to your city about any necessary permits. You don’t want to get shut down the day before your event because you don’t have the right permits.
Secondly, make sure you acquire some event insurance so that you’re not paying out of pocket for your expenses if something happens. You’ll also want to hire some EMTs to have on site in case anyone gets hurt. You’ll benefit from getting a lot of new people visiting your business, learning about your offerings, etc. Plus, you’ll have your logo on all marketing materials. If you’re able to acquire some other sponsors, you’ll be set.
Start a Women’s Self-Defense Class
If your gym is heavy on the male members, and we’re sure it is, then you might want to think about starting a female-only self-defense class. Teach the basics of protecting yourself in a dangerous situation. Many women are ready and willing to sign up for a self-defense course and having this option available will help bring in extra revenue, while also helping teach women a valuable and important life skill. You might even want to talk to your local city government about having them sponsor the class (and therefore make it free to attend). You’ll get a guaranteed paycheck from the city and they’ll help you market the class to a wider client base. Most cities have budgets for “Free to attend” city events. If you’re able to but together an informative presentation about why the residents of the city would benefit from your self-defense course, there’s a very good chance that you’ll be able to receive city funding, perhaps for numerous courses.
Ramp Up Your MMA Marketing Efforts
Beyond the above three ideas, there’s so much more you can be doing to increase the number of students you have at your mixed martial arts studio. Check out FitnessTexter, our text message marketing service that gyms use to convert their website and Facebook traffic into new members. You’ll get a special text messaging code for your business that you can put on all your marketing materials. Read some testimonials and then sign up for a 10-day free trial; it’s that simple. Go out and get your vehicle wrapped in marketing material. We recently worked with a client who got his Hummer wrapped in marketing material for his fitness business. Now, every time he’s driving around town or parked at the mall, people are looking at his vehicle and, hopefully, deciding to give his business a try. MMA marketing doesn’t have to be hard. Just keep trying new things and test out what works and what doesn’t work; it’s that easy!