4 Steps to Starting a Cardio Kickboxing Fitness Center
Unless you’ve been living under a rock lately, you’ve probably noticed the huge number of the newest fitness craze, cardio kickboxing studios, that have been opening up around the USA lately. There are your big franchise versions like CKO and 9Round, but then you also have your smaller mom & pop shops that are giving it a go as well. If you’re a fitness professional and are looking to get into a new industry, this might be just the one. It’s growing at a VERY rapid rate, so it’s the perfect time to jump on the train. Below are four simple steps you can take (besides the legal ones) to get started in the cardio kickboxing industry.
Create your Cardio Kickboxing Routines
If and foremost, you’re going to need to decide on the type of cardio kickboxing class you’re going to have in your studio. Do you want it to be a high-speed interval training where people can jump in at any time and start, or do you want it to be a more long-form class that starts at a certain level and progresses towards another. There’s the benefit of having a basic class that kicks butts and burn calories. This will attract your more fit-conscious people who want to lose weight and get toned. However, there’s also the benefit of longterm-membership when you have a class start from zero and turn them into kickboxing pros after a few months. Up to you, but choose wisely.
Start All-Out Guerrilla Marketing Blitz to Get Customers
Once you’ve figured out your class style and trainer setup, it’s time to start marketing your classes. That’s where FitnessTexter comes in. If you’re looking to generate leads for your business, it’s easy as setting up your FitnessTexter texting code and promo offer. Once you have these two set up, you just need to promote your deal and start watching as the leads flow into your inbox. Add your custom texting code to flyers, banners, your website, FB posts, Instagram, you name it. The more places you put your texting code, the better.
If you’re not a FitnessTexter client, you can still go out and print 50 flyers and plaster them around your city. The more people that see your marketing materials, the better. Try to get them up at the local college campus, the community center in town, the local coffee shop, you name it. The more places you have your marketing materials, the more members you’ll generate.
Figure Out Your Billing & Trainer Structure
Once you’ve decided on your class style, it’s time to figure out if you’re going to hire trainers or do it yourself. Hiring trainers is going to give you more time to manage your business and work on building your membership base. However, you’re also going to need to pay a trainer which will eat into your bottom line. Give it some thought before diving in. As for billing, there are numerous billing solutions out there. Check out ZenPlanner and BlackBelt. There are more out there as well, just look up “Fitness billing system” on Google.
Go the Franchise Route & Start Strong
Last but not least, if you’re looking for a guaranteed way to get into the kickboxing industry and you want to have excellent support while you’re doing it, think about going the franchising route. CKO Kickboxing and 9Round both offer great support and a solid business model. We here at FitnessTexter have worked with both businesses and they’re stand-up individuals that will help ensure your success.
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