| Text Message Marketing for Fitness Studios

4 Ways to Get More Kickboxing Cardio Students

Last Updated on Mar 15, 2018

Kickboxing cardio class has been growing in popularity for over the past few years. There are some big names franchises out there like CKO and 9Round that are doing a great job of spreading the word about the health benefits of kickboxing. If you’re the owner of a studio, there’s a good chance you’re always looking for some extra ways to get people in the door. We were at FitnessTexter have been helping kickboxing studios increase their leads since 2011, so we have a little bit of experience in this area. Check out our tips below!

Encourage Members to Bring a Friend with Them

No one likes working out alone. Well, that’s not entirely true. Many people, myself included, like a good solo workout session. However, there is something to be said about having a friend at the gym with you. You can go over and talk for a bit when you get bored and need a little break. Either way, if you’re looking to increase your kickboxing studio’s membership, give all of your current members a handful of Bring-a-Friend-Free passes. They can use these when they want to have a friend come along for a workout. If the friend is impressed with your studio, there’s a good chance that they’ll want to sign up for classes as well.

Do Membership Surveys to Find Best Class Times

Have you ever done any market research on the best time to hold classes? How many members are you missing out on because you’re not offering classes at the correct times? These are things that you will find out if you start doing some market research using an online survey tool. You’ll be able to see that most of your members would like to have early morning classes, but you’re not offering any. If your current members are requesting these hours, there’s surely a lot of people that are not joining your gym for the very same reasons. Do some market research and you’ll surely find more times for better classes. You can also survey your members about which types of cardio classes they enjoy the most. Focus on these classes and less on the other ones.

Hire Trainers that Make People WANT to Workout

What are your requirements for hiring your trainers? Do they have to have any special certification? Sit down with your business manager and have a look at your current roster of trainers. Are these the kind of people that inspire your members to WANT to workout? If not, you should think about cleaning house and bringing in some high-quality trainers that make people excited about coming to your studio. Good trainers increase word of mouth, and word of mouth gets more people in the door.

Offer Corporate Discounts for Large Businesses in Area

Last but not least, if you’re not already doing this, canvas your area for large corporate businesses that offer fitness classes as a employment perk. Work out a deal with their HR department where you’ll cut a deal on membership prices for anyone from their business. This gives them a great way offer perks to their employees and you’re going to get a nice influx of new members from business. You can also look into adding boxing gloves or free equipment when someone from their business signs up at your gym.

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