It’s no secret that as a gym owner, having a website is part of the success equation. Think of your website as the first impression your prospects get of your business. When they glance at your website, you want them to get an accurate representation of the type of training you offer and why they should be part of it. If you’re looking to increase your membership base this year, here are some website tips to help the visibility and conversion rate of your website.

1. Keep it Updated

Let’s face it, having a website can be hard work. Even simple changes like updating schedules and testimonials can be time consuming. However, these
updates are crucial. What if a prospect is looking at your current class schedule but it hasn’t been updated for that week? Or what if you forget to update your gym’s address when you switch locations? These small errors can mislead potential members and end up casting a bad first impression.

2. Search Engine Optimization

Search Engine Optimization, or SEO, is a strategy to help your website gain stronger visibility in the search engines. Without SEO, your website might not be visible on the first page of Google when a prospect is looking for gyms in your area – making it hard for prospects to know your gym exists. If you’re spending time and money on a website for your gym, the last thing you want is for your hard work to be hidden. Take advantage of SEO to ensure that your website shows up.

3. Calls-to- Action

What is the goal of your website? If the goal is to keep current members engaged and encourage prospects to sign up for a membership, the only way to get those results are through calls-to-action. Want website visitors to sign up for a free trial? Great! Give them a clear option to do so on the homepage. Adding a few calls-to- action across your website is a simple way to generate leads without having to lift a finger.

4. Mobile Friendly

The majority of people searching for local gyms will be doing it on their mobile phone. Therefore, it’s important that your website is mobile friendly. This means your visitors should not be pinching and zooming in on their screen to
view your schedule or fill out a form. It’s also important to realize that not having a mobile friendly site can actually hurt your ranking on Google. If your site isn’t mobile friendly, make this a top priority.

5. Imagery

Never judge a book by its cover, right? Unfortunately, this doesn’t apply when it comes to your gym’s website. Pixilated imagery is a no-go. Make sure the images on your website reflect the high-quality training you provide. You would be shocked at what a good image does for your website and brand. At the end of the day, maintaining a website may not fit into your 24 hours. Not to worry, though. Outsourcing your website can be a reasonable way to have the website of your dreams, without having to manage it on your own. Though many design and development agencies can be expensive, there are other options for outsourcing your website. Start by checking to see if your member management software offers website services. Companies like Zen Planner offer both website and SEM (search engine marketing) services for their customers at a very
reasonable price.

Thinking about outsourcing your gym’s website? Take a look at this blog, 5 Thingsto Consider Before Outsourcing Your Gym Website.