Simple Steps for Expanding Your Fitness Center or Gym
Looking to expand your current fitness business? If so, congratulations, you’re already way ahead of your competition. Fitness businesses aren’t popular for being super successful, so if you’ve been able to grow yours enough where you want to expand, either physically or just by adding classes, you’re doing great. Below are four tips you should take into account for when you start expanding your business.
Hire on More Training Staff So You Don’t Burn Out
When you first started your gym, were you the only employee? How many employees do you have now? Hiring quality employees is hard work, but it’s entirely worth it. Adding more classes and routines to your business is a great way to make more money and increase your monthly recurring revenue. However, with more classes comes more work, and if you’re the only one doing the training, you’re doing to burn out sooner or later. There’s a good chance that you already have all your employee paperwork ready to go. If not, meet with your attorney and have her/him write up some new employee documents. You can most likely use your employees at independent contractors for the time being. However, don’t take my word for it, talk with your lawyer. Either way, you’ll need more trainers you run the risk of taking on too much work yourself and your quality of service will slip.
Update Your Insurance Policy Forms to Include Any New Workouts
Now that you’re providing more services, you might want to look into your insurance policy to make sure that everything is covered. If you went from offering just yoga classes and now you’re offering free weight workouts, you’ll most likely need to increase your premium to cover the new potential risk of something getting hurt on one of your weight benches. Give your agent a call because the last thing you want in a gym lawsuit from someone getting hurt and your insurance saying you weren’t covered. You never want to find yourself in a situation where your current insurance policy doesn’t cover your current workout regime. You might think that you’re covered, but then, when someone gets hurt and they file a claim, you’ll find out from your insurance rep that you are not, indeed, covered. Do the due diligence and make sure that you know what you’re covered for and what you’re not covered for.
Up Your Marketing Budget to Attract More Clients
If you’re looking to expand, it probably means you’re doing pretty well on the financial side of things. With that said, it’s time to up your marketing spend. I’m not talking about going from $500 a month to $10,000 a month, but it’s definitely something you should think about; say, going from $500/month to $1000/month. Check out our product FitnessTexter if you’re looking for a cheap way to get more gym members. We provide your business with a custom texting code that you can use use to generate more leads and get more new gym members.
Set Up Partnerships with Large Corporate Clients
If your facility is upping in size, it might be the perfect opportunity to start finding some larger corporate clients. Have a sit down meeting with your staff and brainstorm the biggest businesses in your city that might be thinking about offering fitness benefits to their current employee benefit package. More and more businesses are adding these types of health benefits, so it’s the perfect time to strike a deal with a big local corporation. Once you’ve created this list, try to get in touch with the HR department of each company. Be ready with a solid proposal for them; their employees get access to your fitness business and the company pays a set monthly fee, regardless of how many of their employees take advantage of the benefit.