Part One: 10 Marketing Tips to Get More Barre Studio Members
This is part 1 of our 3-part series, The 10 Best Ways to Get More Barre Studio Members. If you’re reading this post, you’re most likely the owner of a barre studio that is looking to increase membership. I’m sure you’re already doing some type of barre advertising in your area, but there is always room for growth. In this week’s blog post, we’re going to highlight three (of 10) barre marketing techniques that your studio can use to increase membership.
Here is a link to part 2: http://www.boostfitnessmarketing.com/blog/part-two-10-ways-get-barre-studio-members/
Here is a link to part 3: http://www.boostfitnessmarketing.com/blog/part-three-10-ways-get-barre-studio-members/
1. Start a Refer-a-Friend Barre Referral Program
This might seem like one of the biggest no-brainer ways to increase your barre membership, but it’s also something that most businesses don’t do. It might sound complex or difficult to implement, but it’s really not. Simply photoshop up some new business cards, but this time, instead of having the owner name and contact info, have them say, “One Free Week of Barre” or something similar. Add a little black line at the bottom of the card where your current members can write their name. Then it’s just a matter of giving your members access of these referral cards. Put them up by your door.
Once you have these cards made, it’s just a matter of getting your members to hand out these cards. For every member that your current remembers refer, you should offer a very worthwhile promotion. Maybe give away a free month for every new member they refer. Make it worth it and your members will actually refer people. A good referral program can have lasting benefits because of the amount of word of mouth marketing that they generate. If you have a good referral Barre referral program that excites people about participating, you’re going to increase your social mentions and the overall buzz about your business.
2. Hold Outdoor Barre Fitness Classes
It might come as a surprise, but a lot of people don’t know what barre is. Because of that, you need to start getting some outside eyes seeing your business. What better way than to have a weekly class that’s outdoors. This is what fitness boxes did for the longest time. They had a free outdoor workout every saturday morning. People would ask questions about what kind of exercise those people were doing, and the rest just happened. It possible, set up an outdoor class and you’ll get some spectators asking questions. From there, it’s just a matter of getting them to come in and try your business. Whenever you hold outdoor barre classes, make sure that you have the necessary legal documents in order. If you’re having classes outside at a city park, you’re going to want to make sure that you’re doing everything as legal as possible.
3. Sponsor a Local Sports Team
We here at FitnessTexter have been preaching the benefits of sports team sponsorship for a LONG time. It’s a surefire way to get your business logo onto the tshirts of a bunch of athletic individuals. Be it a local volleyball team, or bar softball league, having your logo on those shirts will get it in front of a lot of potential new members. Perhaps you can even make a sports team with a bunch of your current athletes. Cover the league entry fee, and now you have a bunch of current members out there talking about barre during their weekly league. Get on it! Marketing your barre studio isn’t the easiest thing. There are people who don’t even know what barre is. With the help of a sports team wearing your logo, you instantly have a whole team of sales people telling everyone about your business and spreading the barre gospel.