Three Reasons Text Message Marketing Works Well for Generating Gym Leads
Using text message marketing for fitness businesses is nothing new. We here at FitnessTexter have been in business since 2011, so that’s at least 8 years of text message marketing for gyms.
Anyways, the other day, I was trying to answer a customer’s question about why FitnessTexter worked as well as it did, as opposed to just putting up a 555-555-5555 phone number on your website and having people text you there. After doing some brainstorming, I’ve come up with the three main reasons why SMS marketing works so well for fitness businesses.
1. People Are More Comfortable Texting Short Codes.
10 years ago, short codes were not that popular in the marketing world. Many of them were connected with shady businesses that were trying to sell used cars. That said, they kind of tainted the market for short code marketing and for a long time, people were nervous to text short codes likes 95577. They thought they would get spammed with promos and have no way to get out. That’s actually the opposite of how short codes work. They make it extremely easy to get opt-out. Well, it’s 2019 and people are no longer worried about short code texting. People knows that it doesn’t cost anything extra, and that they can opt-out whenever.
2. They’re Not Worried About Getting a High Pressure Sales Call.
If you put up “Text Josh at 555-555-5555 for a free week pass” on your website, you might get some leads. However, you’ll also scare a lot of people away because they know that as soon as they text “Josh” about the free trial, he’s most likely going to launch into a sales spiel trying to get them to sign up for something more than the free week. With a short code like 95577, people know that it’s connected to a computer and not a human. They’re more comfortable texting it, knowing they’re just going to get a coupon text message back in return.
3. People HATE Talking to Strangers. They’d Much Rather Send a Text.
Last but not least, let’s not forget that it’s 2019 and people truly hate talking to one another these days. When was the last time you saw people sitting around a table at a restaurant and they didn’t have their phones on their tables? It’s sad to see, but it appears that that is the way that we’re going in the world. That said, people would much rather send a text and get a free week pass that they can redeem at their convenience than have to enter a business and actually..gasp..ask for it.