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What Are the New Up and Coming Fitness Trends

Last Updated on Dec 11, 2017

If you’re a fitness business owner and you’re looking for some popular fitness trends (that might not be short-lived trends), you’ve come to the right place. 2017 was the year of wearable fitness technology, cardio-focused dance classes, and a huge increase in baby boomer-oriented fitness classes. 2018 will surely bring new fitness trends and fads. Some will come quickly and leave just as fast. Others might stick around for awhile and become part of the fabric of US fitness culture. We here at FitnessTexter have broken down these three topics to give you a bit more insight into these fitness trends. If you’re looking to get more fitness clients, it might be a wise thing to look into implementing cardio classes and baby boomer classes, while adding wearable fitness technology to your gym’s merchandise sales program.

Wearable Fitness Tracking Technology Gets More Precise

Wearable fitness devices have been around since around 2012, but you’re starting to see them more and more in mainstream media, as well as seeing advances in the technology behind wearable fitness. FitBit has owned the market for a long time, but you have new devices like Pebble and Apple Watch that are starting to take a bit of market share from FitBit. From a financial point of view, you might want to think about adding some fitness trackers to your gym’s pro shop. Selling a couple of these devices per month can add a little cash to your bottom line without much work. There are so many different versions out there these days that you really need to make it a point to do your research to find out which ones have the best margins and the best reviews.

Dancing Cardio Classes Continue to Get More Popular

If you haven’t heard about Zumba by now, you must live under a rock. However, there are some other up and coming cardio fitness classes that are starting to grow. Pole dancing has been getting increasingly more popular in the last few years, and it doesn’t appear to be going anywhere. If you’re looking for something a little less pole-intensive, check out BollyX. It’s the dance routine designed around Bollywood dance scenes. People say its very fun and produces a great workout.

Baby Boomer Focused Fitness Classes Keep Growing

This should be a no-brainer to most fitness business owners, but if you don’t have any classes for baby boomers, you’re missing out on a huge percentage of the US population. Baby boomers aren’t looking to get bulky or get a ripped beach body, they’re looking to stay healthier longer and keep limber. Think about adding some 55+ fitness classes for your older fitness clients. It’s a great way to give them a less-stressful fitness class that doesn’t make them feel like they can’t keep up with the young kids. If you’re thinking about financials, having a baby boomer class on your schedule will help increase your bottom line as well as get a nice new group of faces into your business.

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